How do you maintain an honest and authentic approach to your brand?
TA: Jay-Z - My 1st song
LG: For me it's to block out the noise and focus on expressing your purest self. The moment you start
paying too much attention to the outside, you lose a certain purity in what it is you're trying to
communicate or create. Authenticity comes from within and every concept we create is a true reflection
of our own world.