You have backgrounds in fashion and music, how did you find the world of fragrance?
TA: We both needed to channel our understanding and focus it into a medium, the nuances of olfaction happened to be the initial medium we deployed, not to abandon any other medium but scent has been the strongest manifestation thus far.
LG: It's another way for us to express ourselves and communicate. It’s the same process as music or fashion in that sense, just through the notion of scent. I prefer how honest scent is in comparison, you can’t pretend to like a smell, the reaction is a natural response from deep inside.
What is the concept behind the fragrance BULLSHIT?
TA: BULLSHIT is taking a paradoxical idea and subverting it to scent with the use of language as opposed to using subterfuge to narrate an idea,the irony is that BULLSHIT is whatever you want it to be ‘in the service of the mind”.
LG: Calling it what it is. It’s taking a somewhat radical stance in an industry that rarely challenges anything. Unfortunately we’re still subjected to tired narratives and archaic marketing ploys that inspired bullshit.