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Spring-Summer 24 Campaign

Written by WLE

In order to breathe life to our Spring-Summer 2024 collections, Arch and Journey, we wanted to pay tribute to our primary muse: real life.

Whether it’s the casual act of slipping off your shoes upon returning home, leaving your bag on the hallway or the sofa before tending to daily routines, being caught in the moment before a professional meeting, a dinner with friends, or a taxi to the airport... These fleeting glimpses of life naturally found their place in the setting of an apartment. As for the rest, our aim was to capture the genuine gestures of an authentic woman, within her own intimate space, clad in her personal attire, mastering her look from start to finish.

That's the new WANT. Starting this season, join us in a journey to encounter the people, the places, and the initiatives that truly inspire us through our collaborations, our words, and our visual universe.

Our essentials are designed to accompany you through life, infusing a touch of refinement into your daily routine. It may seem trivial, and yet. We believe that in a constantly changing world, beauty and authenticity make a difference.