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Red Alert 

Written by WLE

Given the Fall-Winter 2024-25 collections showcased last March during Fashion Weeks, the observation is clear: neutral tones will dominate the season. However, one color stood out brilliantly: red!  

From tender red to cherry, coral, vermilion, and burgundy, international designers have evidently enjoyed drawing from the wide range of shades of this bold color. Indeed, red captures attention. It is synonymous with power, vitality, passion, and even danger, and it leaves no one indifferent. The key lies in the way we own it. And what better way to infuse a daily dose of energy into an outfit than by wearing it as an accessory? 

For Fall 2024, we wanted to explore the strength of red by featuring it in the smooth leather models of Arch, our women's collection. We chose a burgundy in a rich, deep, and eleganthue that we called Dark Cherry. Why? As Fashion editor Nathalie Munro of WhoWhatWear puts it:

“The burgundy bag appears to become a staple in the wardrobes of those in the know.”

More subtle and versatile than a bright red, it perfectly complements neutral tones – black, beige, gray – and draws the eye without overshadowing the true star: you. Step away from classic black. Dark Cherry or Burgundy offers a bold choice without the risk of tiring from a flashy color, as it's elegant all-year long and beyond trends.